PROUDLY MADE IN MEXICO. THEN, NOW, & ALWAYS. Cholula has been made in Mexico since its inception, and is named after the oldest inhabited city in the country. Our complex flavor comes from a family recipe that has been handed down through many generations, blending native arbol and pequin peppers with an array of regional spices. From our distinctive wooden cap, to the delicious sauce inside, every bottle of Cholula is a celebration of great food, flavor and our Mexican roots. Today Cholula is sold in Mexico and in over 20 countries internationally. We are proud to bring a little bit of Mexican tradition and craftmanship to delicious meals around the globe.